Marketing InfographicsMobile and Tablet Marketing

Mobile Marketing and Advertising

This infographic was put together by the folks at Microsoft Tag. Did you know that a third of Facebook’s users are accessing it via mobile? Or that 200 million YouTube videos are viewed via mobile? Or that, on average, we spend 2.7 hours a day on mobile devices… with 91% of the activity being social?

mobile marketing and tagging

In case you weren’t aware of the differences between Tag and a QR Code, here they are according to the Microsoft Tag site:

  • Microsoft Tag is a mobile 2D barcode that lets you seamlessly connect your offline materials to the digital world. Engage your customers in the moment using their mobile phones.
  • Tag vs. QR: Unlike QR, Tag is an end to end barcoding solution that creates customizable codes, uses a single Reader for a consistent end customer experience and delivers robust reporting.
  • Report & Measure: Tag has built-in metrics allowing you to measure the effectiveness of your offline materials. View where and when your Tags are being scanned – for free.
  • Report & Measure: Tag has built-in metrics allowing you to measure the effectiveness of your offline materials. View where and when your Tags are being scanned – for free.
  • Agile: Tag’s dynamic technology lets businesses change campaigns at any time, enabling companies to react and evolve in real-time and deliver the most powerful outcomes.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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