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How Will You Measure the Mobile Search Algorithm Impact?

We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes.

To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including retail, travel and automotive. We ran this survey between March 25 – April 2 and more than 65 percent of participants were senior level decisions makers with titles ranging from Director to CMO. The responses we received showed some interesting insights into how industry professionals are preparing for the April 21st change.

Interestingly, over half of all digital marketers believe the impact will be substantial… but more worrisome is that those digital marketers really don’t have a means of observing the impact. gShift’s web presence software monitors your site’s ranking on mobile searches.

You can also prepare your company for Google’s April 21st mobile SEO algorithm change with a personalized gShift Mobile SEO Benchmark report of how your web presence currently ranks on desktop vs. mobile. And be sure to get a demo of their platform – it’s quite impressive!

Mobile SEO Survey Data

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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