Email Marketing & Email Marketing Automation Mobile and Tablet Marketing

Interactive Multi-Channel Marketing from the Podium

Douglas Karr Wednesday, October 14, 2009

0 1 minute read

One of the more interesting demos held at ExactTarget Connections, yesterday, was the real-time interactive demonstration done by Scott Dorsey, CEO, during the opening speech.

Scott asked everyone to text the word research and their email address to 38767 to obtain Forrester’s 2009 Channel Preference Study and Customer Knowledge is Marketer Power.

In real-time, a text message response was sent back confirming the request and asking if you’d also like to receive a voice message from David Daniels, Vice President and Principal Analyst for Forrester Research. An email also arrived from Scott Dorsey with the information you requested (above).

If you replied with DAVID to the response message, your phone rang a few minutes later with the following voice message:
[audio:https://martech.zone/wp-content/uploads/2009/09/YouMail_3174233928_Oct_13_2009_1_35_PM_EDT.mp3]

ExactTarget is looking to take this type of campaign a step further this year by actually bridging the phone call between the two parties so you can have an actual conversation.

This is an effective use of email, voice and mobile marketing in a single multi-channel campaign. Our mobile technology blogger, Adam Small, has done similar campaigns for his Real Estate clients and lifted their close rates significantly.

Douglas Karr Wednesday, October 14, 2009

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

What do you think?Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge