Marketing Tools, Mobile Applications, Technology

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect. Our collective digital habit, spoiled by the likes of Facebook, Google, Netflix and Amazon, means buyers now crave the same

Read More...

Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Text Messaging

Mobile Marketing: See The True Potential With These Examples

Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are not far off that right now. If you would rather not ignore such a large portion of the market, you

Read More...

Marketing Tools, Mobile and Tablet Marketing, Mobile Applications

Taskade: A Real-Time Task Manager with Video and Collaborative Editing

This last month, I was asked by two different firms to use some management system for our projects. They’re both dreadful. Put bluntly; it’s project management that’s killing my productivity. Project management systems must be easy to use if you want your teams to be productive. I appreciate simple task management platforms, and that’s how Taskade was designed. What is Taskade? Taskade is a real-time collaboration app for your ideas, goals, and daily tasks. Organize your thoughts, get things done, faster and smarter. Checklists, notes, outlines, we’ve got you covered. Taskade advertises itself as flexible,

Read More...

Analytics & Testing, Marketing & Sales Videos, Mobile and Tablet Marketing, Mobile Applications

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our

Read More...

Artificial Intelligence, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to

Read More...