Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Text Messaging

Mobile Marketing: See The True Potential With These Examples

Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are not far off that right now. If you would rather not ignore such a large portion of the market, you

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Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

What’s the Ideal Text Messaging Frequency?

There’s probably no marketing channel more direct and with better redemption and response impact than text messaging (SMS). A company which neglects its SMS subscribers will see their text club dwindle and revenue along with it. At the other end of the spectrum, bombarding customers with messages is likely to annoy them and would most likely result in a multitude of unsubscribes. The infographic details SMS marketing best practice and provides insights into the behavior of subscribers, including: How to properly measure the lifetime value of a SMS subscriber. How to properly get consent to

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Artificial Intelligence, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Text Messaging

SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person

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Content Marketing, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Podcasting, Publishing, Snapchat Marketing, , Text Messaging, Video Marketing

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the five most important generations are mature, baby boomers, generation X, generation Y or millenniums, and generation Z. Each segment refers

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