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Mobilenomics: If You’re Not Mobile, You’re Not Marketing

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized for mobile, and no mobile apps on the horizon… nada.

Sometimes it takes a video to get a good perspective on things and

Erik Qualman does a great job at putting mobile adoption statistics into perspective. The fact is… if you’re not mobile, you’re not marketing.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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