We feel pretty good that we see technology trends coming and then inform you ahead of time. We've been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn't mobile, their emails weren't optimized for mobile, and no mobile apps on the horizon… nada.
Sometimes it takes a video to get a good perspective on things and Erik Qualman does a great job at putting mobile adoption statistics into perspective. The fact is… if you're not mobile, you're not marketing.