Whether or not you’re actually going to participate, there are several reasons to monitor social media in every industry nowadays:
- Monitoring your industry can help you and your employees acquire expertise.
- Monitoring your competitors can help you to compile competitive intelligence and help you to differentiate your business or product.
- Monitoring can help you identifying leaders and sites with authority and influence in your industry.
- Monitoring can help you find relevant events to participate in (to attend or speak).
- Of course, monitoring will help you find mentions of your business to evaluate sentiment, promote customer testimonials/mentions.
- Monitoring will help you identify customer service issues to resolve in public – or provide you with the information you need to improve your products or service.
- And monitoring will provide you with opportunities to add value in conversations.
DK New Media has launched its own Social Media Monitoring service for its clients as a value-add to our existing relationships. If you’re interested in giving it a test-drive, please let me know. We’re going to offer the service for $499 per year per company (up to 5 logins) who are not our customers.
I’ve had a problem finding winners for our $10,000 giveaway… seems folks are too busy reading emails to actually answer them! So – we’re going to do things a bit different to giveaway our tools! Vontoo is a voice messaging service that will allow you to automatically record and send reminders, collection notices, to your customers. The first 2 folks who might find this service useful will win a professional voice marketing account!!! Reply to this email with Vontoo! in the headline and tell us how you’ll use the application – we’ll let the folks at Vontoo select the winners.
The Essential IC Measurement Workbook
Take the fear out of measuring your internal communications with the super practical workbook and instructions
You must log in to post a comment.