Did you know that Mother’s Day is the 3rd largest retail holiday of the year Tweet This!? With 85.4 million Mothers in the United States, that equated to $21.5 billion in spending in 2015! And it’s not just for biological Moms. I know… as a single Dad, my kids often throw me a card or a call in appreciation. But it’s also a day where friends, Godmothers, Grandmothers, daughters, and wives get some love to. And why not? We all know it’s the most rewarding and difficult thing a woman can go through.
This infographic from The Shelf has some funny stats on it as well. Like 47% of Moms say that Dads should buy them a gift, but 94% of Dads disagree Tweet This!. And where’s the money going?
Here’s a breakdown of spending on Mother’s Day gifts:
- 80% purchase Mother’s Day cards
- 67% buy Mom flowers – Mother’s Day is the top holiday for floral sales, beating Valentine’s Day Tweet This!
- 54% take Mom out for a special outing
- 44% buy Mom gift cards
- 36% buy Mom clothing
- 34% buy Mom jewelry
- 21% buy Mom some personal services (spa, massage, nails, etc)
- 20% buy Mom books or other media
- 19% buy Mom housewares
- 14% buy Mom electronics
A third of consumers have moved online with Mother’s Day purchases, with an average $225.87 spend. That’s 38% more than offline Mother’s Day shoppers. And if you haven’t bought anything for Mom yet, don’t feel bad… about 30% of consumers wait until this week to make a purchase, 18% will go buy a last minute gift this weekend. Here’s the full Mother’s Day infographic from The Shelf.