In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We've found over the years that email is at the core of multi-channel marketing.
We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate and condense their marketing messaging. Did you know that 75% of social media users consider email as their preferred message of communication with companies? That's huge. Email is permission-based marketing, which means that the consumer or prospect can decide to engage on their own terms. Using this medium in the right way can drastically improve conversions, especially when allowing the prospect to pick and choose how they want to be engaged.
Email Marketing Challenges
One of the challenges that we've had is keeping up with our email marketing. We had an email marketing hiatus this year with all of our busy schedules, but we recently just started sending them again. The key to email marketing is having a specific day and time that you send your emails. Schedule the time in your calendar to make sure that you get your content and design done for your email campaign that week. Create a content calendar, a theme for your emails, and ways to improve your email. Planning tends to lead to action.
If you aren't using email marketing, then you really should take a hard look at the click throughs and engagement you might be losing. Think about it – most people check their email each and every day. Why aren't you using email marketing? How could you be using email marketing? These are some questions you should be asking yourself as an organization.
How do you use email in your mult-channel marketing activities?