my analytics

Analytics & Testing Mobile and Tablet Marketing

My Analytics: Google Analytics for iPhone

Douglas Karr Wednesday, July 10, 2013

1 1 minute read

KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk.

Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either the mobile apps were WAY too basic and wouldn’t let you do any comparisons, or they tried to do WAY too much and weren’t easy to use.

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My Analytics shows your Google Analytics data when you’re on the go, in a meeting, or need an quick update.

With My Analytics, you can compare today’s data with yesterday, the same day last week, and the same day two weeks ago. You can also compare yesterday’s data with previous weeks or this week’s data to previous weeks.

My Analytics gives you the data that you need right away. You’ll get quick access to your Visits, Unique Visitors, Page views, Goals, Ecommerce Transactions and Ecommerce Revenue.

Douglas Karr Wednesday, July 10, 2013

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Software Company Malaysia says:

Friday, September 20, 2013 at 3:08 AM

Wow, I think this is pretty good app for those who need a quick update.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge