Own a small business? Google research shows that online video can boost in-store sales by 6%, and boost brand recall by as much as 50%. Google and American Express are teaming up and producing videos for small businesses to promote their small business through the use of video.
My Business Story is a free tool for small businesses from Google and American Express. The tool offers a step-by-step guide for small business owners to create a free, professional-quality video about their businesses. The videos created with the My Business Story editing tool will be saved to small business owners’ individual YouTube Accounts and can be used by the businesses as marketing or advertising assets in the future.
Best of all, the videos are free and they’re getting a ton of attention. Most of the videos I saw on the service had 20,000 to 500,000 views. The videos are mapped and categorized in My Business Story’s gallery and there’s a special section to assist small businesses with their online marketing.