WordPress

My Marketing Book of the Year

The Perfection of MarketingA couple months ago I was asked if I’d like to read The Perfection of Marketing by James Connor. I’m a sucker for a marketing book so I responded immediately. I’m also not easily swayed in my opinions, as you’ll see by my review of Content Rich.

James Connor’s publicist sent me a book anyways. 😉

He must have known that it was a winner! After reading the book, I was so excited that I requested a box of the books and I’ve been giving them to other marketing bloggers. So far, the response has been absolutely unanimous – this is my Marketing Book of the Year!

James took some time last week and I got to interview him over the phone. He was soft-spoken and gracious with his time. I’m not sure he’s surprised at the reaction to the book – this has been The James Group’s playbook. The James Group is a brand strategy and full-service marketing agency built to help midsized businesses grow. And grow they have, with a 95% success rate and not a single client suffering during this recession.

The book isn’t theory, nor was it written by a thought leader… The James Group spent 6 years testing and 6 years training these methods. James said the book was simple to write because it was how they worked with their clients every day.

There were several reasons why I loved the book so much, including:

  • It’s very matter of fact and process-driven, written for the CEO – not the CMO!
  • The book is written as a story from a consultant to a CEO, the CEO being a compilation of the hundreds of business leaders that James has worked with over the years.
  • Each chapter has a synopsis and questions for the reader, becoming a practical guide for any business leader to learn the ins and outs of marketing.
  • The book is an easy read, but speaks across all aspects of marketing – from logos and brands to SEO and web design.
  • The book book details Return on Marketing Investment – something near and dear to my heart!

James Connor is passionate about the book – and speaks to the impact that growing mid-sized business could fix the recession:

If you’d like a free copy of the book, request a copy through my contact form with some details on who you are, your marketing blog (required) and why you’d like a copy. I’ll send you a copy as long as you promise to blog about it after you read the book. I only have limited copies left – so be sure to do it quickly. If you’re selected, I’ll write back and request an address to send it to.

Don’t miss out, you can download the first 4 chapters through The Perfection of Marketing website… and you can purchase the book in sets of 3 for the price of 1.

Special thanks to James for taking time out of his busy schedule to speak to me.

Download a Sponsored Marketing Whitepaper:
How to Help Line Managers Become Better Communicators

How to Help Line Managers Become Better Communicators

Line managers play a crucial role in articulating company communications and providing feedback to senior management. Download Now

2 Comments

  1. 1

    I agree that this is a great book, Doug. As a lifelong salesman, brand marketing has always seemed to me a black art, confusing and shrouded in mystery. James Connor’s approach is stepwise and logical. I don’t think I’ve ever gotten more practical information from a business book in such a short read.

  2. 2

    Our VP of Marketing gave me this book as a gift. I read it on a flight to and from NYC last week. Honestly, The Perfection of Marketing is the first business book I read “like a book”. There is enough story there to keep you interested and it sort of fools you into learning some valuable lessons. Good stuff.

This site uses Akismet to reduce spam. Learn how your comment data is processed.