While we're all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users.
Highlights of the results include:
- Extraverts use much more likely to use and share on Facebook. Introverts were still there, but read more than shared.
- Those with high intuition are more likely to use LinkedIn and Twitter.
- Extroverts were more likely to engage in activity during work, Feeling were more likely to engage during their personal time.