newBrandAnalytics launches Pulse, Real-Time Social Intelligence


newBrandAnalytics (nBA) has launched Pulse, a cloud-based platform that helps customers like McDonald’s, David’s Bridal, DICK’s Sporting Goods and Subway gain real-time visibility into trending topics and conversations that impact their brand and product perception.

Pulse includes social listening software that gathers individual comments and conversations, provides trending data and allows the brand to react in real-time. Pulse has three definitive features:

  1. Early detection and warning system – Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral; ensuring you are informed of a topic's momentum without the need to manually monitor your brand’s river of social feeds.
  2. Volume spike analysis – Pulse takes topic identification one step further by pinpointing trends and annotating the findings to easily share with team members.
  3. Ease-of-use and full integration – Pulse is user-friendly and blends into the current nBA product offering, moving from broad social picture to detailed customer experience analysis and internal operational strategy recommendations.

Pulse offers real-time spike alerts and live annotations with customizable alerts, intra-day trend tracking, and geo-tagging capabilities.


Pulse is a part of newBrandAnalytics' software suite. nBA's comprehensive solution set includes Insight, which offers local-level insights and online reputation management; Advantage, which focuses on social competitive intelligence and leveraging social analysis to beat your competitors; Connect, which is a platform for strategic and credible online engagement; and Instant, which provides real-time customer-reported issue monitoring. Pulse will be available to brands starting in July.

Across industries, businesses need upgraded social intelligence software that is able to provide real-time, actionable insights and recommendations. Pulse empowers our customers to go beyond generic social listening to provide an instant social snapshot and recommended responses, customized for their brand. Kristin Muhlner, CEO of newBrandAnalytics


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