We've worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I've honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven't seemed to have discovered the opportunities to grow that network online.
Research from the 2012 Nonprofit Social Networking Benchmark Report shows that Nonprofits continue to grow their presence on social networks without spending large amounts of time or money. A deep dive into how nonprofits are achieving these results has uncovered valuable insights.
If there were ever a number that should be shouted from the rooftops, it's that the data shows that the average Facebook Like may cost $3.50 but the revenue produced is $214.81. That's quite a nice return on investment. Key to this incredible stat is that nonprofits are changing lives and typically have an incredible story to share… tapping into social resources will echo that story and get it shared with a community of others who will respond.