Marketing InfographicsSales Enablement, Automation, and PerformanceSocial Media & Influencer Marketing

Nurturing Conversions through the Social Media Sales Funnel

This amazing infographic sponsored by TollFreeForwarding walks the average business or marketer through the 6 keys to achieve to drive sales via social media: Awareness, Interest, Conversion, Sale, Loyalty and Advocacy.

Sales funnels have been used through the marketing world because they provide a way to simplify and visualize the path of a customer from first to final action. Traditionally this meant from the initial point of awareness to the sale, but in today’s social world, it extends much further than that. Jodi Parker

77% of online shoppers consult ratings and reviews before making a purchase and 80% of customers expect businesses to be active in social media

Social media is a medium like no other where you don’t just have the opportunity to sell, you have the opportunity for your customers to sell on your behalf! I’m sure if you login to any social platform today, you’ll find people looking for your products or services. Are you there when they ask? Are your customers there and so happy with you that they respond?

Here’s an infographic that lays out a beautiful overview of the Social Media Conversion Funnel:

Social Media Sales Funnel

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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