For brands, social engagement (and not the number of fans or followers) is the key to campaign effectiveness. The best form of engagement, the type that would most likely lead to conversions, is voluntary engagement. Marketers can make that happen if they sync with the natural social behaviors of fans or followers rather than be something they are forced or obliged to respond to.
Try Offerpop. This web based social marketing management tool supports the creation of end-to-end campaigns that can get Facebook and Twitter fans and followers excited.
Offerpop offers campaign builder templates, instant landing pages and real time built-in reports, allowing companies to build professional marketing campaigns around such tools. Marketers may use such tools to create intuitive apps that engage fans with sweepstakes, contests, giveaways and more. For instance launch a photo contest app that drive user generated content, conduct a brand awareness quiz, allow fans to vote for favorite photos or YouTube videos, share exclusive offers or content, launch a referral campaign or do more. Applying such tools on Facebook and Twitter allows the company to socially enable the marketing campaign.
Here’s one great example, Offerpop’s Photo Contest campaign for Facebook:
What makes Offerpop worth its while is its ease of use and simplicity. All the marketer has to do is open up the required template, fill in a few straightforward fields regarding the details to be incorporated in the campaign, upload the required artwork, and preview. Having created the campaign, the marketer may freely promote the same through the website, emails, ads and so on.
For a full list of campaign applications available for Twitter and Facebook, check out the Offerpop products page. Pricing depends on the fans or followers in the account connected with the campaign. Take advantage of a 14 day free trial with no credit card required.