When I was working at an email service provider as product manager, I came up with a plan that got me quite a few odd looks internally. At the time we had a few developers that worked on our API daily and we had several dozen that worked on our user interface. The user interface was millions of lines of code and kept our support and account management desks busy all day. Conversely, our API was sending out more email and, once the customer was up, we rarely heard from them again.
My idea? Build the user interface to use the API and then give the user interface away. That’s right… just open source it and put it out on the market. Let companies use whatever chunks they wanted and remove the rest. The company was horrified that I’d come up with a plan like that. Unfortunately, they never realized that the value they brought was in sending the message, not building it. Ongage is a front-end that connects to email service providers internationally through their OngageConnect platform.
OngageConnect™ is the world’s first email marketing platform that is connected to multiple email service providers (ESPs). This allows organizations to seamlessly route their emails via multiple vendors from one convenient front-end. It’s also an email marketing front-end for cloud SMTP relay services. This advantage enables organizations the ability to harness the strengths of multiple ESPs and SMTP relays, in order to optimize email deliverability and increase email marketing performance and ROI.
Depending upon your demands, you can send emails inexpensively through Amazon SES, cloud-based SMTP services, or a bunch of email service providers. Pricing is a fraction of the cost of other providers – you really need to check them out!
6 Major Email Marketing Mistakes and How to Avoid Them
Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget.
You must log in to post a comment.