Ecommerce is a science – but it's not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from.
Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else do consumers want from their online shopping experience? We take a look at the latest comScore survey for a glimpse into online shoppers' preferences and behaviors. The Joy of Clicking is an infographic designed by Baynote utilizing Comscore data.