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Online Testing Essentials

So you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start?

From KISSmetrics: A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.

online testing essentials

Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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