Top Factors For Effective Mobile App Push Notification Engagement

Gone are the times when producing great content was enough. Editorial teams now have to think about their distribution efficiency, and audience engagement makes the headlines. How can a media app get (and keep) its users engaged? How do your metrics compare with the industry averages? Pushwoosh has analyzed push notification campaigns of 104 active news outlets and is ready to give you answers. What Are The Most Engaged Media Apps? From what we’ve observed at Pushwoosh,

What Is The Impact of Social Media Marketing?

What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a

Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing

How To Optimize Your Youtube Video and Channel

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title,

ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s

How Non-Gaming Brands Can Benefit From Working With Gaming Influencers

Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021.  Global Games Market Report It’s not only numbers that are exciting for non-gaming brands, but the diverse ecosystem around gaming. Diversity creates opportunities to present

Adding an Email Preheader Increased My Inbox Placement Rate by 15%

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the

Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns

As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When it comes to short-term rental demand, there’s virtually no end in sight. Further, there’s no supply in