Years ago, I had migrated my marketing automation to a fairly well-known and widely adopted platform (not Salesforce). My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck. The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours. While the company had a service level agreement (SLA) that guaranteed uptime, it had no backup
When it comes to business growth, usage of tech is inevitable! From a small mom and pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices… Investing in the right referral marketing software for your business is crucial and
These last few years have been very exciting for entrepreneurs or companies who are looking to build an ecommerce business. A decade ago, launching an ecommerce platform, integrating your payment processing, calculating local, state, and national tax rates, building out marketing automations, integrating a shipping provider, and bringing in your logistics platform to move a product from sale to delivery took months and hundreds of thousands of dollars. Now, launching a site on an ecommerce
As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone
We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and services. Additionally, in-person sales meetings and marketing conferences severely hampered acquisition strategies at most companies.
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales letter still apply. That said, the structure and length of your business letter depends on
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually struggle with data getting in the way of attaining their objectives. Syncari takes a fresh