Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms

With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches.  If you think, you need two elements to get your users to retain your apps – their

Scratchpad Command: This Chrome Plugin Provides The Fastest Way to Access and Update Salesforce From Any Web App

Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM. This forces salespeople into a time-consuming and exhausting workflow of navigating back-and-forth between tools, managing dozens of browser tabs, monotonous clicking, and tedious copying and pasting, all while simultaneously trying to update Salesforce. As a result, there is a decrease in day-to-day efficiency, productivity, and, ultimately, time for salespeople to do their jobs—sell.  Scratchpad Command

What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

What’s My IP Address? And How to Exclude it from Google Analytics

Sometimes that you need your IP address. A couple examples are whitelisting some security settings or filtering out traffic in Google Analytics. Keep in mind that an IP address that a web server sees is not your internal network IP address, it’s the IP address of the network that you’re on. As a result, changing wireless networks will produce a new IP address. Many Internet service providers do not assign businesses or homes a static

Google Analytics UTM Campaign URL Builder

Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. If you’re reading this via RSS or email, click through to the site to use the tool: How to Collect and Track Campaign Data in Google Analytics Here’s a thorough video on planning

CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript

One challenge with a content management system is testing and producing scripted tools. While that’s not a requirement for most publishers, as a technology publication, I do like sharing working scripts from time to time to help other folks. I’ve shared how to use JavaScript to check password strength, how to check email address syntax with Regular Expressions (Regex), and most recently added this calculator to predict the sales impact of online reviews. I hope

Calculator: Predict How Your Online Reviews Will Impact Sales

This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. If you’re reading this via RSS or email, click through to the site to use the tool: For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform for capturing and sharing public reviews

Top 3 Tech Strategies for Publishers in 2021

The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even search engines to record lows. The dilemma has publishers across all genres of content struggling