Latest Martech Article
- Ecommerce and Retail
Octane AI: Launch Quizzes That Drive AI-Driven Personalized Product Recommendations on Shopify
Zero-party (0p) data marketing transforms how ecommerce brands engage with customers. By collecting data directly from consumers, brands can provide personalized experiences and tailor their marketing efforts accordingly. Octane AI, a platform for interactive quizzes and data collection, is leveraging this approach to drive higher engagement and boost conversions for Shopify stores. Understanding Zero-Party Data Marketing Zero-party data marketing involves collecting data directly from consumers to personalize experiences across various marketing channels. It goes beyond…
More Martech Zone Articles
- Analytics & Testing
Keep Track Of Your Campaigns and Build Your UTM Querystring in Google Sheets (Free Copy)
We’ve been assisting a large ecommerce client with migrating to Google Analytics 4 from Universal Analytics and improving their campaign attribution to ensure they have accurate reporting on each of the mediums and channels they’re putting to use, including influencers. The best means of doing this is to ensure every distributed link to their online store has a UTM querystring…
- Content Marketing
WordPress: Fight Registration Bot Spam On Your Site With hCaptcha
As with many WordPress sites, Martech Zone is open to anyone registering. I don’t want to shut down open registration, as I’ve welcomed hundreds of contributors and partners to the site. However, having an open registration form on the site has invited thousands (I’m not kidding) of bots to register accounts to publish malware and spam articles. A bot that…
- CRM and Data Platforms
SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
- Content Marketing
10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take your already awesome content to the next level. 1. Be Purposeful Before you even get started with your content marketing…
- Ecommerce and Retail
Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for Ecommerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…
