Pagelines: Drag and Drop WordPress Theming

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Ironically, I was just speaking to an agency this morning on the complexity of theming within WordPress. For folks like us that are both PHP developers, have done a ton of themes and plugins and fully understand the WordPress API, it’s not bad. Unfortunately, that’s out of reach for some companies and individuals, though. Bottom line – having to call a developer each time you wish to modify your layout or theme can get expensive!

PageLine is changing this with their product, PlatformPro. Platform’s front-end design is based on a brand-new concept called sections. In short, sections are similar to WordPress widgets (drag-and-drop sidebar content) only they work much better for creating great designs and for use with templates. Here are some of the reasons why sections are awesome:

  1. Plug-and-Play Sections are pre-designed pieces of web design, which can be very complex (e.g. a feature slider, navigation, carousel, etc..). All the code remains contained and managed by the section API; so all you ever see is a simple drag and drop interface and options.
  2. Control Sections can be toggled on or off on a page-by-page basis and add their own post- types and options. This means total control of every page on your site.
  3. Performance Sections load their code (for example, Javascript), only on pages where they are used and according to best-practices. This greatly improves performance.
  4. Development Can be created and modified by designers in the Base child theme. This means designers can add or alter the drag & drop sections in seconds.
  5. Simple Sections add standard html markup and custom hooks (for extending functionality). This cuts down on a lot of code while giving you more functionality at the same time.

pagelines layout

More Features You’ll Love

  • Layout Builder – On top of the new drag&drop sections, Platform also has draggable layout builder for configuring the dimensions of your site. You can select a new site width, or configure each of 5 different sidebar layouts; then select a layout on a page-by-page basis.
  • bbPress and BuddyPress – Platform also supports integrations with BuddyPress and has a matching bbPress forum theme (developer edition). The integration is seamless and gives Platform users a really professional and dynamic presence.
  • Full-Width and Fixed-Width Modes – PageLine has also accounted for different design modes. There are two ways to build your site with Platform. Full-width mode allows you to have full-width content elements (such as background images), and fixed-width mode gives you fixed-width content and background elements.
  • Base Child Theme – The Base child theme was built to help you customize Platform easily and with best- practices for building a website. Use it to throw in some custom CSS design, or use ‘hooks’ to add code like HTML or PHP to places throughout the theme. They have also built in an easy way for you to add custom sections of your own!
  • Pricing – The cost for a single pro license will cost $95. A multi use developer license will be sold for $175, which also includes compatibility with bbPress forum, graphics and links removed.


  1. 1

    Platform is a great tool for developing on WordPress! These guys do a killer job with making their software easy to use and including more features than you can shake a really big stick at 🙂

    Keep up the good work. Can’t wait to see whats next!

  2. 2

    Great review Doug! I ran across PaltformPro last week while reading nettuts+ blog and wondered if it really that great of a theme. It seemed to good to be true, but I’m excited to see what it can do. It could easily change the way I design sites and it seems it could save me a lot of time.

    Thanks for this vote of confidence!

  3. 3

    great article Doug, I just bought this for a buddypress site I am doing. I have my overseas design guy working on it now. I am really looking forward to it being done

  4. 4

    great article Doug, I just bought this for a buddypress site I am doing. I have my overseas design guy working on it now. I am really looking forward to it being done

  5. 5

    hi i have a question: is it possible to put an  extra menu with page line, a top and left menu and also put a privacy policy en disclaimer link on the footer? because to do this with wordpress is verry difficult .

    • 6

      Hi Perla – do you mean with Pagelines or with just a typical WordPress theme?  With a WordPress theme, it’s very easy to add another menu and footer statement but you’ll need to find someone who can make an edit to your theme and that knows their way around WordPress.  There are a ton of folks out there that do it, though.  I’d search for ‘wordpress designer’ in your area on Google and see what you find!

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