The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on it!
Here are 3 Excerpts from the Guide You Might Find Useful:
- Currently, Chobani yogurt, Dyson vacuum cleaners, Etsy.com, and even the famous Nike shoe brand have wildly popular Pinterest pages. What makes their pages or boards so appealing is that they are NOT used as sales pages but are instead visual expressions about the culture or lifestyle that is enjoyed by those choosing the brand or service.
- Pinning will be most valuable when partnered with true networking activities (For example, it is those who leave comments, “repin” and who follow others who will see the most returns from Pinterest activity). Don’t be selfish. As with any social activity, promoting others will ultimately lead to them returning the favor. If the network is in your industry, you’ll find some new friends and continue to build your authority with them.
- You must then begin following them and doing all of the activities that will benefit your account. For instance, that baker we have been referring to throughout this guide might follow oven manufacturers, makers of baking supplies, fellow bakers, cookbook authors, food companies, and more. Any of these pinners may find some of the baker’s pins relevant and comment, like, or repin them. This enhances and enlarges the audience and increases the chances for more traffic to the website or blog.
Pinterest has had nice growth and a solid spotlight. We’ve written about engagement on Pinterest, adding a Pinterest Pinit Button to WordPress and shared some Pinterest demographics. We also have our own extensive Pinterest page on Marketing Infographics.
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels.