As with the web, email and virtually every other strategy – marketers must take mobile into consideration as they produce, display and share their content on their site, messages and via other platforms. One platform that has quite an mobile presence is Pinterest. The Pinterest mobile application has been downloaded millions of times and continues to be a popular discovery platform. In fact, 3 out of 4 visitors to Pinterest is on a mobile device and half of all social sharing on iPads is from Pinterest!
Businesses who are harnessing the platform and optimizing for mobile devices are increasing their visibility. New mobile visitors that Pinterest sent to retailers has increased by 46%!
Since the release of the Pinterest mobile app, use of the social network on mobile devices has skyrocketed in comparison with the web version and continues to grow. Pinterest is now one of the top contributors of traffic for bloggers and brands and much of this is thanks to Pinterest mobile. So how can you increase the likelihood that your pins get shared and clicked-through on the mobile app? Here is a guide to successfully marketing on Pinterest mobile.
The infographic provides input on character limits, image ratios, font utilization, links and even makes great mention of the Pinterest Mobile Pin It SDK to include Pin It buttons on images from your mobile application.
Based on a survey conducted by Econsultancy and Adobe, examines the extent to which organizations are investing time, expertise and budgets to make data-driven marketing a reality. The research also explores adoption levels for more advanced techniques, such as audience amplification and predictive analytics.