This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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CRM and Data Platforms
Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month, I’ve been programming in PHP and MySQL for GIS. While researching the topic, I had difficulty finding geographic calculations to find the distance between two locations, so I wanted to share them here. The simple way of calculating a distance between two points is using the Pythagorean formula to calculate the hypotenuse of a triangle (A² + B² = C²). This is known as…
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Content Marketing
Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
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Content Marketing
How To Hyperlink Phone Number To Call Or Text In A HTML Anchor Tag
At work, we often sit down to a laptop or a desktop to view our corporate websites on a large screen… but if you take a look at the mobile visits to your website, you may be startled that the majority of visitors are arriving via mobile device. If you start to break down your traffic by referral source, you’ll…
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Sales Enablement
PandaDoc: Create, Send, Track, and eSign Sales Documents
Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work (SOW) than I am doing the work itself! Not to mention, each company has its own internal style, level…
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Sales and Marketing Training
What Is An API? And Other Acronyms: REST, SOAP, XML, JSON, WSDL
When you utilize a browser, your browser makes requests from the client’s server, and the server sends back data that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to program to an API. What Does API stand for? API…
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CRM and Data Platforms
Check Password Strength with JavaScript or jQuery and Regular Expressions (With Server-Side Examples, Too!)
I was doing some research on finding a good example of a Password Strength checker that uses JavaScript and Regular Expressions (Regex). In the application at my work, we do a post back to verify the password strength and it’s quite inconvenient for our users. What is Regex? A regular expression is a sequence of characters that define a search…
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Email Marketing & Automation
Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could coordinate if they wanted to, they don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers…
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Social Media & Influencer Marketing
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s common for people to groan when they see articles berating Millennials or making other terrible stereotypical criticisms. However, there’s little doubt that there are natural behavioral tendencies between generations and their relationship to technology. It’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger folks will jump to…
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Social Media & Influencer Marketing
Social Media Image Dimension Guide for 2023
It seems like every week, a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text displayed within the image. I would caution against uploading oversized images to social media…
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Artificial Intelligence
What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics
The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving business results, but it also provides the necessary fuel for AI algorithms to learn and make predictions or decisions. In…