This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
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Advertising Technology
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Email Marketing & Automation
Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…
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Content Marketing
Podcasting Continued its Growth In Popularity in 2023
Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide. We’ve got over 4 million downloads of 200+ episodes of our marketing podcast, and it continues to grow despite me not…
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Content Marketing
How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic…
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Sales Enablement, Automation, and Performance
Calendly: How To Embed A Scheduling Popup or Embedded Calendar In Your Website or WordPress Site
A few weeks ago, I was on a site and noticed when I clicked a link to schedule an appointment with them that I wasn’t brought to a destination site; there was a widget that published the Calendly scheduler directly in a popup window. This is a great tool… keeping someone on your site is a much better experience than…
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Content Marketing
AppSheet: Build And Deploy A Content Approval Mobile App With Google Sheets
While I still develop from time to time, I lack both the talent or the time to become a full-time developer. I appreciate the knowledge I have – it helps me to bridge the gap between development resources and businesses that have a problem every day. But… I’m not looking to keep learning. There are a couple reasons why advancing…
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Marketing Infographics
Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations
Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us… Really? Why didn’t you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for businesses across industries. However, the landscape has evolved significantly, driven by technological advancements and changing consumer expectations. This article…
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E-commerce and Retail
13 Types of Triggered Email Campaigns You Should Implement
In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails as…
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Content Marketing
What Is A Digital Asset Management (DAM) Platform?
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…