This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Martech Zone Apps
App: Survey Minimum Sample Size Calculator
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn’t bias the response. Second, you have to ensure that you survey enough people to get a statistically valid result. Survey Minimum…
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Advertising Technology
The Ultimate Guide to Display Ad Sizes For Desktop and Mobile in 2025
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for both platforms to capture audience attention effectively. This guide covers the best-performing display ad sizes for desktop and mobile, factors…
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Advertising Technology
How Does Advertising Work? What Makes People Buy?
While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…
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Customer Data Platforms
CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…
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Social Media & Influencer Marketing
Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags
A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others interested in a specific topic. At one time, hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). The reason…
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Customer Data Platforms
What is Netnography? How Is It Being Used In Sales and Marketing?
You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and more accurate means of creating buyer personas. One means of this is online research companies utilizing location-based…
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Content Marketing
How To Use GarageBand Normalization to Correct Your Low Audio Inputs
We built an incredible podcast studio with state-of-the-art digital mixers and studio-quality microphones. I’m not running any special software, though. I bring the mixer output directly into Garageband, where I record each microphone input to an independent track. Even with my mixer output via USB maximized, the audio doesn’t come in at a reasonable volume. Within Garageband, I can increase the volume…
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Analytics & Testing
Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)
We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and…
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Social Media & Influencer Marketing
What is POE? Paid, Owned, Earned… And Shared… and Converged Media
Paid, Owned, and Earned (POE) media are all viable content marketing, advertising, and promotional strategies for building your authority and spreading your reach in social media. They represent distinct approaches to reaching and engaging your target audience, and when used strategically, they can create a powerful synergistic effect. Table of ContentsPOE: Paid, Owned, Earned MediaPaid MediaOwned MediaEarned MediaPESO: Paid, Earned,…
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E-commerce and Retail
The Impact of a Brand on Consumer Purchase Decisions
We’ve been writing and speaking about attribution and the purchase decision related to content production. Brand recognition plays a significant role, perhaps more than you think! As you continue to build awareness of your brand on the web, keep in mind that – while the content may not immediately lead to a conversion – it can lead to brand recognition.…