This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Online Infographic Makers and Platforms
For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…
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Analytics & Testing
What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 (GA4) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it’s valuable, how to use the GA4 report, and how the insights can influence your marketing strategies. What is Cohort Analysis? Cohort analysis is a technique that groups users based on a…
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Mobile Marketing, Messaging, and Apps
10 Auto-Reply Text Message (SMS) Samples Your Business Can Use To Save Time and Improve Your Customers’ Experience
Did you know that 48% of customers prefer text messaging as a form of business communication? Also, 45% of text messages receive a response from the recipient, which makes text message (SMS) marketing a go-to channel for all industries. However, coming up with text messages to reply to customers can sometimes feel overwhelming. You may receive a text from your…
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Sales and Marketing Training
How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service (SaaS) companies typically spend more. There are a…
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Mobile Marketing, Messaging, and Apps
Appy Pie App Builder: User-Friendly, No-Code App Building Platform
Creating mobile applications used to mean hiring expensive developers or learning complex programming languages, which took valuable time and resources. Today, individuals and businesses need quicker solutions to adapt to digital demands. Enter Appy Pie App Builder—an innovative, no-code platform that empowers anyone to build Android and iOS apps without coding skills. Appy Pie simplifies app creation, allowing you to develop and launch…
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E-commerce and Retail
How To Add Your Agency As A Collaborator To Your Shopify Store
Never give your login credentials to your platforms to your agency. There are far too many things that can go wrong when you do this – from lost passwords to access to information they shouldn’t have. The vast majority of platforms nowadays have ways to add users or collaborators to your platform so that they have limited capabilities and can…
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Paid and Organic Search Marketing
What Are The Top Organic Ranking Factors For Google in 2023?
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made primarily for search engine traffic. Unfortunately, many businesses aren’t aware of the continued updates and are hiring SEO professionals that…
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Sales and Marketing Training
Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience
Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…
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Content Marketing
What is Direct Response Copywriting? How to Write Copy that Converts
Direct response copywriting is a powerful marketing technique designed to elicit immediate action from the reader. Unlike general advertising, which aims to build brand awareness, direct response copy focuses on driving a specific, measurable response—whether purchasing, signing up for a newsletter, or requesting more information. This form of copywriting is essential for businesses looking to generate leads, increase sales, and…
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Content Marketing
Visme: A Power Tool for Creating Awesome Visual Content
We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read, but 80% of what they see. 90% of the information transmitted to our…