This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
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Artificial Intelligence
Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…
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Content Marketing
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…
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Content Marketing
Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I’ve been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder… which I believe is the best you can find. It’s listed as one of my recommended WordPress plugins. At one time, the Elementor Builder was a great add-on to any theme. Now, the builder has gotten so robust…
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Sales Enablement, Automation, and Performance
The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
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Social Media & Influencer Marketing
The Social Media Return On Investment You’re Not Measuring
Many online marketing and social media professionals are nearsighted. The impact of social media return on investment is well beyond direct clicks to purchases. Your social media strategy will generate revenue indirectly through a number of paths.
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Content Marketing
WittyParrot: Knowledge Automation for Sales and Marketing Communications
In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that the average knowledge worker wasted 28 hours per month searching and recreating documents. Only 10% of documents at a company were in a useful format. And up to 80% of sales and marketing collateral was never even used. Marketers…
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Content Marketing
Does Your Website Talk Like Amazon?
When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does…
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Advertising Technology
How Industry Collaboration Is Improving Cloud Migration For All
How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service (IaaS), desktop as a service (DaaS), and platform as a service (PaaS) expected to lead the pack.Gartner The rise of hybrid work and increasing cloud migration of basic services encourage companies to consider…
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Advertising Technology
13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more relevant audiences, higher click-through rates, and improved conversions: Brand Targeting…
