This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short,…
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Content Marketing
Step-by-Step: How to Build an Online Learning Platform That Scales
Online education has rapidly evolved from a niche offering to a global imperative. Whether you’re an entrepreneur launching a course-based business, a university delivering remote education, or a company building internal training systems, the foundation of any online learning experience is a Learning Management System (LMS). However, building one that works and scales requires careful planning, intelligent architecture, and a…
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Content Marketing
Are You Getting Bad Advice From Leading Marketers?
Maybe I’ve been in the marketing game too long. It seems that the more time that I spend in this industry, the fewer people I respect or listen to. That’s not to say I don’t have those folks that I respect, it’s just that I’m becoming disillusioned with so many who hold the spotlight. Beware of false prophets, who come to…
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E-commerce and Retail
8 Trends in Retail Software Technology
The retail industry is a huge industry carrying out numerous tasks and activities. In this post, we will discuss the top trends in retail software. Without waiting much, let us move towards trends. Payment Options – Digital wallets and different payment gateways add up the flexibility to online payments. The retailers get an easy yet secure way to meet the payment…
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Content Marketing
5 Considerations When Selecting Cloud Storage To Maximise Collaboration And Productivity
The ability to store precious files such as photos, videos and music seamlessly in the cloud is an alluring prospect, particularly with the (relatively) paltry memory in mobile devices and the high cost of additional memory. But what should you look for when choosing a cloud storage and file-sharing solution? Here, we break down the five things everyone should consider…
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Analytics & Testing
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…
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E-commerce and Retail
Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase,…
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Content Marketing
TubeMogul: Digital Video Ad Planning and Buying Across Channels
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case Study, TubeMogul found that message recall was…
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Sales and Marketing Training
B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to the business, typically to determine sales readiness. It’s the bridge between generating leads and prioritizing them intelligently. Over the past…
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Marketing Infographics
How Enterprise Brands Staff and Budget for Social
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing. Social media is no longer an option for business, it’s essential to maintain…
