This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Everything You Will Ever Need to Know About “Best Times”
If I never share another best time infographic, I’ll be happy that this is the last. And I really hope that you share it as well. I absolutely groan every time I see a best time to infographic. Best time to Tweet. Best time to update on Facebook. Best time to send an email. Best time to update LinkedIn. Best…
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Content Marketing
How to Make a Video Marketing Content Calendar
This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site and their competitors’ sites, one gap in their strategy was video marketing. More than half of all video views come from…
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Content Marketing
Why (and How) to Incorporate Retargeting into Your Digital Strategy
Retargeting, the practice of serving ads to people who have previously engaged with you online, has become a darling of the digital marketing world, and for good reason: it’s incredibly powerful and extremely cost-effective. Retargeting, in its various forms, can serve as a complement to an existing digital strategy, and can help you get more out of the campaigns you’re…
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Customer Data Platforms
Not Everyone Who Interacts With You Is a Customer
Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can…
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Content Marketing
Connecting the Dots
Whether you’re selling a product, pushing a website, or marketing your services… all of us have three dots on our sketchpad… acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our departments unique to each of the dots: Sales Department – for acquisition. Production and Operations Department – for execution. Customer…
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Social Media & Influencer Marketing
Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it’s not a surprise that more folks are seeking my advice on the development and enhancement of their platforms – especially with regard to social media. I’ve been thinking a lot about what makes an application optimized for social media. Syndication – the majority of applications…
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Social Media & Influencer Marketing
Social Is the Problem, Not the Media
Yesterday, I heard a great story about friends and enemies. The story was about how it’s much more difficult to make a friend than an enemy. An enemy can be made in a matter of moments, but often our friendships took months or years to create. As you look to social media, this also an issue… you or your business…
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Content Marketing
The Hidden Lessons of Google and Facebook
A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally,…
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Content Marketing
LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
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Advertising Technology
What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
