This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Where to Start a Startup?
There are some incredible advantages to starting a company in Indiana. The leadership of entrepreneurs is a tight network of people who are trusted and proven. I’ve spoken about Indiana and Indianapolis as being a prime location for a company to start a business. The people are well-educated and hard-working. The real estate is still one of the most stable…
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Analytics & Testing
Affordable and Robust SEO Monitoring
We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……
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Mobile Marketing, Messaging, and Apps
The Tallest iPhone Yet (Parody)
It’s time for some fun! I genuinely enjoy a good spoof and love it when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that Apple repeats the formula year after year… with groundbreaking features and the most powerful iPhone yet, announced over iconic background…
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Marketing Infographics
How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…
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E-commerce and Retail
AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
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Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Content Marketing
WordPress: How To Build a Shortcode Plugin For A Simple Before and After Image Slider
I was publishing an article earlier that included a before-and-after image with a slider overlay. While there are numerous plugins available that perform this function, I prefer not to use third-party plugins due to the additional overhead, including limited features and advertisements for upgrades. I like to keep my WordPress instance as lean as possible, so I created a plugin that utilizes WordPress and…
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Marketing Infographics
What Facebook Likes Reveal About Us
It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…
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Marketing Infographics
Video Marketing Statistics That You May Not Have Known!
Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.uk reveals…
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Sales and Marketing Training
The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
