This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic, providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone’s small business. Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing…
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Customer Data Platforms
How to Write Unbiased Survey Questions That Deliver Honest and Actionable Feedback
Creating effective survey questions is a balancing act that requires clarity, neutrality, and strategic structuring. Poorly crafted questions can lead to biased responses, compromising the quality of the data collected. This guide explores how to craft unbiased survey questions that elicit genuine, actionable responses while respecting the recipient’s autonomy. Well-designed surveys and their questions provide excellent benefits to organizations: Decision…
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Customer Data Platforms
Comparing VPS with storage to Other Hosting Types: What Should You Choose for Your Business?
Every business that deals with large volumes of data faces the challenge of choosing the optimal hosting solution. The right hosting plan can significantly impact business efficiency and resource savings. That’s why more and more companies are turning to VPS with storage — an ideal solution for storing large amounts of data, combining speed, security, and flexibility. Table of ContentsComparison of VPS…
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Content Marketing
SearchWP: Why We Upgraded Our Site Search To This WordPress Plugin
If you’re still relying on the default WordPress search experience, you’re likely missing out on meaningful engagement and valuable insights. Default search functionality in WordPress is limited — it doesn’t account for custom fields, doesn’t index content-rich files like PDFs, and certainly doesn’t provide the kind of actionable analytics today’s businesses need. Visitors get frustrated, bounce rates climb, and your…
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E-commerce and Retail
Borders Live at 01: Borders vs. Amazon Email Marketing
If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is…
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The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
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Content Marketing
The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the…
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Mobile Marketing, Messaging, and Apps
The iPad Hype… Why You’re Next
We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained about our blog and the iPad so I finally broke down and we purchased a few. One is for me, one for Stephen, our developer… and the other one is…
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Social Media & Influencer Marketing
Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today
This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there that social media is what the young folks are doing and is still not getting taken seriously. The Newspaper Industry…
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Social Media & Influencer Marketing
What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…
