This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Stop Talking And Listen
Social media is social. We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by anyone. The biggest problem I see on a regular basis is that people are talking at their followers rather than talking…
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Social Media & Influencer Marketing
The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth
Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company’s reputation and success is often overlooked: simple customer service. This article explores how great customer service can make or break your online reputation and provides insights on leveraging it to drive business growth. The…
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Content Marketing
SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…
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Analytics & Testing
Increase Traffic by Optimizing Publish Times
As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply looking at their traffic by hour and utilizing that as a guide. The problem is that viewing traffic by hour…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Content Marketing
Don’t be a Punk, be a Hunk and Chunk Your Content
That stunk, sorry! Hopefully, it got your attention. Dan Zarrella has an excellent post on chunking your content. I’m repeating some of his advice and throwing in a little of my own. Chunkless: There has been a tremendous amount of research on web visitor behavior and how they read and transverse articles and pages in a web browser. A common…
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Social Media and Happiness
Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: New research shows that in a social network, happiness spreads among people up to three degrees removed from…
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Marketing Tools
Inkscape: A Powerful Open Source Vector Graphics Editor
Designers, freelancers, and creatives face a common dilemma—accessing professional-grade vector design tools without the high price tag. For many, Adobe Illustrator has long been the industry standard. But for those seeking a free, open, and cross-platform solution that doesn’t compromise on capabilities, there’s one clear choice: Inkscape. Inkscape Inkscape is a free and open-source vector graphics editor built to empower…
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Marketing Books
Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It’s definitely a persona that I project and one that I try to work to perfect each day. Blog posts have the advantage of pre-planning (although in the past, I have been…
