This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all just help us get a little closer to what we really want. What we really want is the truth. What…
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Email Marketing & Automation
Who Are You Sending Email To?
A friend sent me a note today about an interesting service for appending demographic, purchase and geographic information with your email list called Connection Engine. The service allows you to append hash codes to your email lists to keep your email addresses secure. You upload your hash codes (an encrypted key applied to a unique email address) to the service…
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Social Media & Influencer Marketing
Why Facebook Just Doesn’t Cut It
While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go beyond the Facebook Ad or the Page and provide an…
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Content Marketing
Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings… email is dead. Typically it’s mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead… and the proof is businesses like Indy Spectator. Indy Spectator is solely an email-based company. They employ talented writers to tell niche stories about the goings-on in Indianapolis.…
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Content Marketing
Thought About Marketing With Ebooks?
We’re huge advocates of repurposing content… webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks… the more you can make content work for you, the better the investment you can make on it and the better quality content you’ll publish. E-Reading was a topic of conversation on our radio show with Jim…
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Mobile Marketing, Messaging, and Apps
Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…
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Sales and Marketing Training
Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You’ve successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted. However, it’s imperative you realize that acquiring your degree was only the first step up the mountain to success. Our…
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Social Media & Influencer Marketing
FindThatLead: Instantly Find Verified B2B Emails from Social Media Profiles
One of the toughest challenges marketers, recruiters, and growth teams face is reliably finding contact information for decision-makers. While social media offers a goldmine of context and connections, turning that data into verified emails—without wasting hours or violating privacy—is no easy feat. FindThatLead FindThatLead is a GDPR-compliant lead generation platform turns social media URLs into verified email addresses within seconds.…
