This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast. At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…
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Social Media & Influencer Marketing
All Products Are Conversations
Hugh MacLeod, the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption: All products are conversations. It’s a powerful visual metaphor that continues to resonate deeply within the marketing world. At first glance,…
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Content Marketing
Four Blogging Mistakes I Should Have Avoided
This afternoon I spent a few hours at Barnes and Noble. Barnes and Noble is much closer to my home, but I have to admit that Borders is much better organized and books are easier to find. I’m constantly ‘walking the aisles’ at Barnes and Noble looking rather than spending time reading. Anyways, I picked up my favorite magazine, Practical…
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Marketing Books
There’s No Better Compliment Than This For An Author of a Dummies Guide!
We’ve had many folks send us photos of Corporate Blogging for Dummies, but I’m not sure we’ll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships with those with disabilities. We met when I led a regional workshop for the National Speaker’s Association. Valerie has gone…
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Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
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It’s July 4th: Support Blogging Freedom in the United States
Don’t take freedom for granted. Even in the world’s greatest country, freedom of speech is being challenged every single day in our courts. We’ve lost so many of our sons and daughters in the fight for freedom – do your part as well!
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Paid and Organic Search Marketing
Google Adwords, Adsense and Google Maps?
Perhaps I’m coming to the party late and you’ve already known this, but I didn’t realize Google Adwords was working with Google Maps. I have a site that I’ve been experimenting with. In the background, I have a database that resolves your IP address (your network address) to a latitude and longitude. I then use that latitude and longitude to…
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E-commerce and Retail
Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors like foot traffic, visibility, accessibility, and demographics can greatly influence a store’s performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot traffic: Stores in high-traffic areas, such as busy streets, shopping centers, or tourist…
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Content Marketing
12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O’Connell, a PR and Communications consultant from HNTB. I’ve modified my presentation into a format friendly for distribution here: The 12 Paths to Creative Content Generation: Understand the intent of your visitors. Stop selling and provide value…
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Social Media & Influencer Marketing
The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I’ve hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, “So, what would you like to do?” I repeatedly…
