PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and they missed it.
As founder of Gunderson Direct, I’ve led direct mail campaigns for dozens of top brands, including AAA, Adobe, PayPal, Square, and ZipRecruiter. Like all direct-response marketers, I wanted a better way to stay top-of-mind with consumers and motivate them to take action.
Traditionally, on any direct response channel, you’re getting awareness with all of those marketing tactics, but there’s been no way actually to interact with the consumer after they see that ad. PostReminder is a game-changer for direct response marketing. That’s because this is an opportunity to engage consumers when it matters, which is when that sale, offer, movie, or other event actually happens.
I had an idea during the pandemic: What if you could set a reminder for an offer or event? As soon as you got a piece of mail or saw an ad, you could opt-in to get texts and even a calendar invite. The idea seemed simple: Empower consumers to take action on their own schedule.
The timing for the idea was right, too. As QR codes finally became mainstream, brands could direct consumers to sign up for reminders on every marketing platform: direct mail, OOH, DRTV, POS, posters, print ads, email, and web pages. So we launched PostReminder.
PostReminder
PostReminder is the direct response platform that revolutionizes how brands connect with consumers when timing matters. Through radically intuitive design, PostReminder combines QR code technology with text messaging and calendar invites to remind prospects of upcoming sales and events.
Ideal for omnichannel marketing campaigns, PostReminder’s enhanced QR code can appear in direct mail, OOH, DRTV, POS, posters, print ads, email, web pages, and landing pages. Attribution is also simple to track and available in real-time for marketers.
How PostReminder Works
1. Enhanced
QR Code
Prospects scan the enhanced QR code on your direct mail, OOH, magazines, point-of-sale, and DRTV to respond instantly or set a reminder.
2. Mobile First
Landing Page
Once scanned, they are served a simple landing page to respond, set a reminder, or share the offer with friends and colleagues.
3. Timely
Alerts
Prospects receive alerts when a sales event is about to start, before an offer expires, or when it’s more convenient to respond.
With PostReminder’s simple campaign set-up, it’s easy to add to your existing marketing. Plus, real-time measures of key performance metrics make attribution a breeze. You’ll be able to track:
- Media attribution by channel
- Number of QR scans
- Scan dates
- Number of reminders set
- Scan locations
- Device type
This is an opportunity to engage consumers when it matters, which is when that sale, offer, movie, or other event actually happens.
PostReminder has endless possibilities for brands in retail, entertainment, automotive, education, financial services, healthcare, insurance, real estate, travel, and utilities.
