The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”
PR professionals distributing press releases to bloggers definitely qualify. The FTC guidelines are clear for commercial emailers:
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand.
Each day I receive emails from public relations professionals and they never have any opt-out mechanism. So… I’m going to begin holding them accountable and filing an FTC complaint with each email I receive that does not have an opt-out mechanism. I would recommend other bloggers do this as well. We need to hold these professionals accountable.
My advice to PR Professionals: Get an email service provider and manage your lists and messaging directly from there. I don’t mind receiving relevant emails, but I’d like the opportunity to opt out of irrelevant ones.
If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.