The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro and I was on my iPad. As I start to think about my online buying habits, that seems to be the norm… I browse and shop while I watch television or take a break from work.
From the Milo Infographic: A study conducted by the e-tailing group on behalf of Local Corporation found that today’s consumers have developed unique pre-purchase behaviors – even when shopping locally – driven by the use of technology and mobile devices. We take a look at pre-shopping habits of these local and mobile consumers.
Note: I didn’t buy the MacBook Pro. While I really could justify it for work, we’re just not in the position to spend money on hardware at this point. I quickly threw the flap on my iPad and went back to dreaming about it. (It also helped that it wouldn’t be here for a few weeks if I had bought it).
Jumpshot studied anonymous consumer actions on mobile and desktop devices within 500 eCommerce sites and marketplaces in Q2 2018, analyzing visits and transactions for different brand categories acros