pre purchase tablet habits

Ecommerce and Retail Marketing Infographics Mobile and Tablet Marketing

Pre-Purchase Habits of Shoppers

Douglas Karr Wednesday, June 13, 2012

1 1 minute read

The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro and I was on my iPad. As I start to think about my online buying habits, that seems to be the norm… I browse and shop while I watch television or take a break from work.

From the Milo Infographic: A study conducted by the e-tailing group on behalf of Local Corporation found that today’s consumers have developed unique pre-purchase behaviors – even when shopping locally – driven by the use of technology and mobile devices. We take a look at pre-shopping habits of these local and mobile consumers.

Milo thanks browsing c5

Note: I didn’t buy the MacBook Pro. While I really could justify it for work, we’re just not in the position to spend money on hardware at this point. I quickly threw the flap on my iPad and went back to dreaming about it. (It also helped that it wouldn’t be here for a few weeks if I had bought it).

Douglas Karr Wednesday, June 13, 2012

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

TribalStyleMarketing says:

Wednesday, June 27, 2012 at 2:31 PM

This is a great infographic because it’s not overwhelming to look at. Some of them have way too much “info” on them. At least it outlines what I tell people all the time: You’re consumers are really smart, they’re constantly searching on mobile devices to find you, find better options, read reviews, & find prices.

P.S. Hope you get that new macbook soon!

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge