Ecommerce and RetailMarketing InfographicsMobile and Tablet Marketing

Pre-Purchase Habits of Shoppers

The other night I had my shopping cart full on with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro and I was on my iPad. As I start to think about my online buying habits, that seems to be the norm… I browse and shop while I watch television or take a break from work.

From the Milo Infographic: A study conducted by the e-tailing group on behalf of Local Corporation found that today’s consumers have developed unique pre-purchase behaviors – even when shopping locally – driven by the use of technology and mobile devices. We take a look at pre-shopping habits of these local and mobile consumers.

Milo thanks browsing c5

Note: I didn’t buy the MacBook Pro. While I really could justify it for work, we’re just not in the position to spend money on hardware at this point. I quickly threw the flap on my iPad and went back to dreaming about it. (It also helped that it wouldn’t be here for a few weeks if I had bought it).

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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One Comment

  1. This is a great infographic because it’s not overwhelming to look at. Some of them have way too much “info” on them. At least it outlines what I tell people all the time: You’re consumers are really smart, they’re constantly searching on mobile devices to find you, find better options, read reviews, & find prices.

    P.S. Hope you get that new macbook soon!

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