Content Marketing

Predicting Readership

If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post.

Despite my efforts, some of my posts are stinkers and others get a ton of attention. After blogging for years now, it’s still impossible for me to predict my readership. I suppose it’s a lot like a defensive running back trying to predict the next play. Football teams that win usually have greater consistency and fewer fumbles. They play every down like it’s the last down. Football, they say, is a game of inches.

Winning at blogging is the same. A great offensive line can still get sacked and lose some yardage, but overall, they’ll push onwards and get the first down. I can’t predict which of my posts (football = plays) will get me into the end zone. I do know that greater consistency and less fumbles will get me there, though.

As a result, I don’t worry whether or not this post will be the one, I only know that if I continue to blog often and blog well that I will continue to gain readers (football = yardage). The competition is tough, though.

Currently I’m up against everyone on vacation, everyone’s best posts of 2008 and everyone’s predictions for 2009. The real competition is with me, though. Competition is not finding time to post. Competition is not researching a post well enough to leave you with the kernel of knowledge you came for.

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Incredible photo by Brian Cassella, Photojournalist

In 2008, the blog has about a quarter of a million visitors with close to 2,000 subscribers (email + RSS). I’ve not continued the growth on this blog that I had in the past – largely due to my competition. Changes at work didn’t allow me to put the time and effort into the blog that I should have. Of recent, I’ve been turning around those stats and am back on the upswing again.

I’m looking forward to getting a few in the end zone in 2009!

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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