Analytics & TestingContent MarketingEcommerce and RetailMarketing InfographicsMobile and Tablet Marketing

How to Prevent Data Breaches in This Omni-Channel World

Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform to platform. With customer satisfaction as a top priority, security and data protection can fall through the cracks. According to Forrester, 25% of companies have experienced a significant breach in the past 12 months. In the U.S. alone in 2013, the average cost of a data breach was $5.4 million.

In the infographic below, Ping Identity shows us how consumer behavior and expectations have changed, the impact on business technologies, and the important role that security plays when it comes to delivering the ultimate customer experience. Follow their tips to ensure that your customers’ data can remain safe and secure.

Omni-Channel Security

Kelsey Cox

Kelsey Cox is the Director of Communications at Column Five, a creative agency that specializes in data visualization, infographics, visual campaigns, and digital PR in Newport Beach, Calif. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, cooking, and craft beer.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.