Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform to platform. With customer satisfaction as a top priority, security and data protection can fall through the cracks. According to Forrester, 25% of companies have experienced a significant breach in the past 12 months. In the U.S. alone in 2013, the average cost of a data breach was $5.4 million.
In the infographic below, Ping Identity shows us how consumer behavior and expectations have changed, the impact on business technologies, and the important role that security plays when it comes to delivering the ultimate customer experience. Follow their tips to ensure that your customers’ data can remain safe and secure.