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Processes, Permissions and Authorization

Authorized Personnel SignI was reading Web Design magazine (brilliant magazine!) and in the overheard section was:

A company of programmers produces code. A company of managers produces meetings. Tweet from Greg Knauss, Programmer.

It got me thinking about startups. As a startup evolves, I think there are several types of employees that come onboard:

  1. First come the do’ers. They get things done, regardless.
  2. Then come the leaders. They help guide the doers and help push the company in the right direction.
  3. Then come the managers. They instill processes, permissions and authorization.

Step 3 is the disruptive step. The goals of processes, permissions and authorization are to ensure quality and security. However, when it disrupts the creativity and initiative of a growing company, it will bury it. I’ve seen this at every startup I’ve worked at.

Providing a coloring book and crayons to an artist and telling them to stay in the lines is a sure-fire way to ensure that you won’t get a piece of priceless art.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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