Content Marketing

I Could Be All Yours for Today’s Low, Low Price of…

The content on my site hasn’t been especially strong in the last week – sorry if any of you are disappointed. I’ve been pretty busy developing a handful of applications at home. What I’m not making up in content, I hope to make up in some plugins. At work, we’re preparing for a major software release and I’ve got a demonstration project that’s going to provide a means to self-demo some of the most important features. There’s a lot weighing on my success and I have scarce resources to get it done so it’s a challenge.

All of the projects are progressing nicely and I’ll meet deadlines, it’s just taking some heavy work weeks. As well, I’m re-evaluating my full-time employment and giving some careful consideration to my future there and weighing it with some strong opportunities on the outside. You hate to leave a great employer, but sometimes work has to come down to simple economics. I don’t like paying attention to money when it comes to a job, but I’ve been working with the hope of catching up to my income a couple years ago when I was consulting. It’s become clear that that’s not going to happen if I stay put. With a son starting University this fall, I’ve got to make some adjustments and make them quickly.

I love change and I’m incredibly optimistic about my opportunities. I almost left for a startup a few months ago, but the timing just wasn’t right. It’s looking pretty good, now, though. Few folks can put on their resume that they’ve assisted corporations from Vancouver Island to Iceland to Australia to implement online strategic marketing objectives, integration, and automation. My clients have been some of the largest in the world, including The Indianapolis Colts, The Home Depot, United Airlines, Icelandair, Liberty Mutual, Goodyear, Hotels.com, A.G. Edwards, and a host of other development companies and agencies in between. Prior to that, I built a multi-million dollar direct mail program for a major newspaper. Success builds confidence, so I’m quite confident I can turn any company around when it comes to Marketing and Technology.

As both an Integration Consultant and Product Manager, my responsibilities have been to consult with businesses, identify the opportunities, and execute on the appropriate solution for them. My current responsibilities focus on CAN-SPAM compliance, User Interface design, Accessibility, Usability, API and feature development. I’m also well-versed in Geographic Information Systems, Analytics and Search Engine Optimization. Heck, I even got my name in print this year with some submissions I made to Chris Baggott’s book, Email Marketing by the Numbers.

I look forward to continuing this type of work – either through my own consulting firm or through a Director/Executive level position in another company. I am also interested in long-term contract relationships. A dream come true would be to begin consulting under my own company again. I can’t leave Indianapolis – my kids love it here and they live close to their Mom. So if there’s an opportunity to work remote, I’m all for that as well. I look forward to diving headfirst into some new challenges, perhaps Search Engine Optimization. I’ve had some fantastic results with this site and know I could do it for any other.

Oh… and I’ll never give up the blog! 😉

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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