EverEffect has provided PPC strategy for top web properties, such as, BitTorrent, Schlage and Webtrends. We develop successful PPC strategy programs with proven results with monthly budgets ranging from $20K to $100K+. The 30 day PPC audit process starts with understanding your business and goals. Whether evaluating an existing PPC program, or starting fresh, we begin with research.
A PPC account and Web Analytics audit of historical performance on site can guide Strategy and help build the foundation. We review the competition in multiple dimensions. Level of competition, such as, how many others are bidding on the your core keywords? We look at how the competition is positioning their product/service via their creative and messaging. Also, we analyze the competition keywords to determine what is trigger Ads.
A complete PPC strategy document is provided that is aligning your PPC efforts with your started business objective and desired outcomes. We also provide on-going PPC account management. What we do is based on testing, measuring, analyzing, and refining your behalf to continuously improve and meet your goals. How are Keywords, Ads, Campaigns and Landing Pages performing? In the end, PPC must be creating value for your business.
We can also provide a quote for PPC management.