Our partners at Postano Mobile, the folks who built our iPhone App, are incredible people to work with and have built an incredible application. If you haven't checked it out, please do! We've got our videos up in the application now – you can click and play them directly from the application… so cool!
<meta name="apple-itunes-app" content="app-id= 498000390">
If you don't know what your application id is, you can look it up with the iTunes Link Maker. It's the number after id and before the question mark. Ours is 498000390.
Once you add the meta tag, the result is fantastic. Safari adds a custom call to action to your iPhone app that allows your visitor to install your application directly from the Smart App Banner!