Mobile and Tablet Marketing

Promote Your iPhone App with a Smart App Banner

Our partners at Postano Mobile, the folks who built our iPhone App, are incredible people to work with and have built an incredible application. If you haven’t checked it out, please do! We’ve got our videos up in the application now – you can click and play them directly from the application… so cool!

Tonight they emailed me and told me to stick Smart App Banner code in the header of our mobile site. Smart App Banners are a new feature in Safari in iOS 6 and later that provides a standardized method of promoting apps on the App Store from a website. No mountains of code, no funky javascript, nothing special at all… just a simple meta tag to add to your site’s header:

<meta name="apple-itunes-app" content="app-id= 498000390">

If you don’t know what your application id is, you can look it up with the iTunes Link Maker. It’s the number after id and before the question mark. Ours is 498000390.

Once you add the meta tag, the result is fantastic. Safari adds a custom call to action to your iPhone app that allows your visitor to install your application directly from the Smart App Banner!

smartbanner ios6

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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