One of the changes we're seeing through the web is that free and freemium advice sites continue to struggle with the quality of their content and the accuracy of the information they produce. When it comes to marketing decisions, we continue to see that a tailored approach produces the best results. It's critical for consultants or marketers to study the culture, resources, and goals of a business before making a recommendation of strategy or platform. One size does not fit all.
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This is a sponsored conversation written by me on behalf of ProOpinion.