With my last post slamming Brody PR, you might think that I’m a social media guy that hates PR firms. That could not be further from the truth. I would have just as easily posted a blog post about a social media agency had they done the same thing.
Kyle Lacy has taken it a step further, stating,
If your public relations firm is not writing, speaking, and educating their clients on how to use social media for brand management or communication? fire them on the spot.
With all respect, I don’t agree with Kyle.
The war isn’t between Public Relations and Social Media, I still value the expertise that Public Relations brings to the table. No social media expert (and I’d challenge all of them) is poised to leverage these mediums better than a PR agency who understands how to effectively communicate and build communication strategies with the public, working on and offline.
One thing we social media guys continue to forget is that we are in the minority. Public relations is the big guy – still pulling the strings and setting the tone for the largest companies in the world. Public relations firms still continue to get great results for their businesses and are a great investment for companies. Public relations firms are formally educated on effective communications, mediums, tactics, etc. They are some incredibly smart folks!
I honestly think the Social Media posse tends to over-exaggerate both the mediums and our own importance. Great marketers who worked in direct marketing, direct mail, database marketing and publications who’ve adopted social media love working in the space because it’s easier to use, easier to measure, and inexpensive to change direction on the fly.
The war between public relations firms needs to go by the wayside and social media guys like Kyle and me need to embrace them, help them, and learn from them. I’m looking forward to educating PR firms on the mediums, automation and analysis that social media can provide since, once they get it, they’ll love the results they can get from it and the immediate gratification it provides.
That’s my 2 cents on Public Relations and Social Media!
Photo of Kyle by Kyle Weller.